Your team can run your AI visibility in-house. In eight weeks. Then you stop paying an agency to do it forever.
When a landlord or buyer asks ChatGPT for an agent near you, one of your competitors is being named instead of you. This is the only cohort in the UK that trains your own marketing person to fix that, own it, and keep it fixed, without a monthly retainer running for the rest of time.
Run by Laurie Levy · 20 years in SEO · Active property investor & consultant · Founding cohort limited to a small number of agencies
There's a new front door to finding an estate agent, and you can't see whether you're standing in it.
More of your buyers and landlords are asking ChatGPT, Gemini and Google's AI answers who they should use, before they ever pick up the phone or type your name into Google. You never see those people, because the ones who get pointed to a competitor simply never contact you. There's no missed-call log for this. No bounce rate. Just quietly fewer valuations than you should be getting, and no obvious reason why.
Ask your SEO agency where you stand in AI search and watch what happens. Most talk about backlinks and page speed and go quiet on the actual question: when someone asks an AI for an agent in your area, does it say your name, or someone else's? If nobody can show you the answer, you're already behind, and paying to stay that way.
Here's what's true for your agency by the end of the cohort.
Your marketing person knows exactly which questions a real buyer or landlord types into AI that should surface you and currently don't. They know which named local competitor is being recommended instead, and why. They've fixed the reasons, on your own website, with a before-and-after score that proves the change. And they can keep doing it every month without you, so the problem stays solved and you're never the last to know when something shifts again.
You don't come away with a report you have to trust someone else to read. You come away owning the skill.
What it is
The AI Front Door Cohort is an eight-week guided programme for one person from your agency, usually whoever runs your marketing. Each week is a live working session plus one practical task they carry out on your real website, not a hypothetical one. By week eight they've produced a genuine before-and-after on your own agency's AI visibility, which becomes proof to you and confidence for them.
It's built for agencies that would rather own this capability than rent it month after month. The tools do the tracking. Your person learns the judgement, which is the part that actually moves the needle and the part no software sells you.
A curriculum built to be skimmed in ten seconds, run over eight weeks.
The new front door
How buyers and landlords now use AI to choose an agent, and the signals AI weighs when it decides who to name. Your person sets up the tracking and runs your agency's first baseline.
Reading the ground
Building the set of 50-plus real questions a buyer or landlord in your area would actually ask, then benchmarking you against three named local rivals.
Getting your identity straight
Making your agency's details clean and consistent everywhere AI reads them, from your Google Business Profile to the directories that feed the answers.
The technical layer, without a developer
Structured data your marketing person can manage or brief with confidence, plus the crawlability basics that decide whether AI can even read you properly.
Content AI actually quotes
The winnable approach for a local agent: national rules tied to your own town's market, the landlord and buyer questions specific to your patch, written the way AI likes to answer. They write one real piece during the week.
Reviews, reputation and trust
How review quality and third-party mentions feed the recommendation, and how to build them on purpose rather than by luck.
Proving it
Visibility score, share of voice and sentiment across the AI platforms, tracked properly, and tied back to enquiries and valuations so the numbers convince a business partner.
Owning it for good
Turning the whole thing into a monthly routine your person runs without help, plus a twelve-month plan. They present your own agency's before-and-after to the group.
What your agency walks away with
- A measurable improvement in how AI search sees you, proven with a before-and-after score on your own website.
- A marketing person who can run this every month without outside help.
- A repeatable routine and a twelve-month plan, so it doesn't fall apart the moment the cohort ends.
- The standing ability to check your own AI visibility any time you want, instead of waiting for someone to tell you.
This is right for you if
You run a multi-branch or established independent agency, you've got someone in-house who handles marketing, and you'd rather build this capability into your own team than pay an agency to hold it over you indefinitely.
It's not right for you if
You want it fully done for you with no involvement from your side. That's a different service — the Sprint is the better fit. This cohort is for agencies that want to own the skill, not outsource the worry.
Why learn it from me
I'm Laurie Levy. I've spent twenty years in SEO, the last seven of them full-time as an SEO manager inside digital agencies. Alongside that, I've been an active property investor and consultant since the mid-1990s: buying, selling and holding property myself, including three properties bought for a charity, and I'm currently training in no-money-down acquisition strategy to go further. So I sit in a spot almost nobody else in this space does: I understand how AI decides who to recommend, and I understand what a landlord, a tenant and an estate agent are actually dealing with, from the Renters' Rights Act down to how your local market really behaves.
Most people teaching AI search have never worked a day in property. Most people who know property have never done technical SEO. This cohort exists in the overlap, and that overlap is why the content lands for an estate agent instead of a generic marketer.
The money side
Run the sums, because they're the whole point.
A single AI-search agency retainer starts around £1,500 a month in the current UK market, and plenty of agencies pay more. That's £18,000 a year, every year, for as long as you keep paying it. The cohort is a one-off. Your person learns to run it, and afterwards your only ongoing cost is a small tool subscription, not an agency invoice that never stops.
One extra instruction a year from being recommended by AI covers the whole cost several times over. But the real return is structural: you stop renting a capability and start owning it. That's the trade the whole programme is built around, and it's the one no software platform and no agency will ever offer you, because their business depends on you paying them forever. Mine doesn't.
One seat, all eight weeks, every live session.
Founding cohort
£1,950 / seat
Limited to a small number of agencies, who become the named case studies for the programme.
Standard rate, afterwards
£2,950 / seat
Once the first cohort has run and the case studies exist, the founding rate is gone for good.
One seat covers one person from your agency through all eight weeks, every live session, every template, and the tool set-up.
Your risk, covered
Apply, have a straight conversation with me, and if I don't think the cohort is right for your agency I'll tell you and point you somewhere better. No hard sell on a programme that won't fit.
And the promise that matters: if your person completes the eight weeks and your agency's AI visibility score hasn't measurably improved, I keep working with them at no extra cost until it has. You're not paying for attendance. You're paying for a result you can see.
Questions agents ask
People find us fine already. Why does this matter?
Being found on Google and by phone tells you nothing about the buyer who asked ChatGPT for an agent and never called anyone off the list. You can't see those people, because they never reach you. The cohort shows you the gap you currently have no way to measure.
Do enough people really use AI to find an agent yet?
You don't need everyone using it today. You need to not be behind when they do. This is the same shape as early SEO, and the agents who showed up first back then still dominate now. Early is the advantage.
I tried SEO before and it didn't work for us.
Different game. Old SEO was about ranking in a list of ten blue links. This is about being the single agency an AI names inside one answer, where there is no list. Different signals, and early enough that nobody local has locked it up yet.
Why train my own staff instead of just paying you to do it?
Because renting it means paying forever. Owning it means paying once, then keeping the capability in-house on a small tool cost. If you'd genuinely rather have it done for you, the Sprint exists for exactly that. This is for agencies that want the skill to stay in the building.
How do I know it worked?
A baseline score in week one, a second score at the end, and the difference in black and white. Where we can, we tie it to real enquiries and valuations, so it's a number your business partner will believe.
The front door to finding an agent has already changed. The only question is whether your agency learns to stand in it now, while it's still early, or waits until a competitor has and you're playing catch-up.
The founding cohort is small on purpose, and the founding rate won't be back once it's gone.
Apply for the founding cohort
Tell us about your agency and we'll be in touch to arrange a short call.